Introducing Santé, an emerging brand revolutionizing the wine experience. Santé isn't just a beverage; it's a celebration waiting to happen. Crafted for moments shared with friends and laughter, each bottle is a swirling sip of big, bold experiential notes, tantalizing the palate and igniting the senses. Santé is more than just its exquisite taste; it's a lifestyle embodied in its bright, crispy branding. With every sip, consumers are transported to a world where every gathering becomes a vibrant, unforgettable affair. Sante isn't just a wine; it's an invitation to savor life's most joyous moments. TO HEALTH!
What we touched: naming, brand design, retail design, storytelling, packaging, campaign, digital, marketing
Santé — to health
As our team embarked into 2024, we set some lofty goals (as one often does headed into a new season), and ONE of our big pushes was to create a brand from scratch. Without feedback or parameters, guidelines or restraints. A brand that was wholeheartedly ENC. From the naming and style to storytelling and visuals.
We started by landing on the beverage industry and specifically tapping into the world of wine. How it makes you feel, where you want to sip, how you want to sip and the messaging that circles around a really great bottle of wine. The connections, conversations and big belly laughs.
When the first ideation sparked. stemming from the meaning of drinking and clinking glasses to health, to the good times, to long lives filled with epic moments savored.
The final color palette - in all her glory. with names only a true creative crew could muster.
Salud,
Santé xx
Before we feel fully aligned, connected and wrapped on a brand, we always need to see it in a real life setting. How might someone experience the brand tangibly? In retail, scents and with epic purchasing power.
