Welcome to the ENCsider

The Real Cost of an In-House Marketing Team vs. Hiring an Agency

Why hiring an agency can cost less than building an in-house marketing team.

The ENC Summer Covet List

From concert tickets and patio upgrades to poolside mahjong, summer bags, tiny cameras, and garden girl uniforms, here’s what’s making the season feel alive.

AI Content Is Faster, But Is It Making Brands Feel the Same?

Why authenticity, imperfection, and human instinct still matter in a world of polished, automated content.

Why Brands Should Build in Public

How sharing the process, decisions, and behind-the-scenes moments helps brands build trust, connection, and momentum before the final product launches.

The Business of Being Creative

How boundaries, pricing, structure, and responsibility shape the reality of building a sustainable creative agency.

Brand Experience > Brand Logo

Why the strongest brands are built through customer experience, emotional consistency, and every interaction beyond the logo.

ENC DOES WEB... LIKE RLY WELL

Blending Digital & Physical Worlds

How brands can connect digital and physical touchpoints into one seamless customer experience that feels cohesive, intentional, and built to move with people.

Marketing Funnels are Over

How modern customer journeys move across social, search, email, retail, and word-of-mouth and why brands need consistency across every touchpoint.