The vision for Dylann Wolfe was already crystal clear: build a jewelry brand that didn’t just sparkle, but stood for something. A brand that could turn adornment into activism. That could protect what’s precious, from the gem in your ring to the ocean it came from.
We were instantly in.
From the ground up, we crafted a brand that holds weight (and water). We developed Dylann Wolfe’s entire verbal identity: messaging, tone, ethos, and storytelling that centers traceability, transparency, and environmental protection without sacrificing elegance or edge. Jewelry that feels like poetry, but hits with purpose.
Then we built the visual identity to match. From a logo that channels the movement of the sea to a moody, refined color palette and custom type system, everything was designed to feel raw yet intentional just like the materials she works with. We layered in the textures of coastline and the language of rebellion, making sure the visual world reflected the depth behind the mission.
Now, we’re bringing it all to life. Through a website designed to educate and convert, and social assets built for movement, momentum, and meaning. Dylann Wolfe isn’t just another jewelry line. She’s a call to action.
Because when your pieces are born of the sea, your brand has to rise to meet it.
Our brand kick off had me excited ALL day! I’m just so grateful for your creative expertise and understanding of the brand. I'm so obsessed with both logo direction - how am I supposed to choose!? Does anyone ever have two logos?