Let’s cut to it, your perfectly color-corrected feed isn’t wrong, but if you’re not mixing in a little real-world mess and magic from your community, you’re missing the mark (and the moment).
User-generated content (UGC) isn’t just free content. It’s emotional proof. It's the bridge between your brand and your audience. The "see, it's not just us" moment that builds real trust and undeniable connection.
Here's the thing: People trust people.Not your Canva carousel. Not your “just launched” ad. But the sweaty testimonial, the inbox love note, the photo someone tagged you in where your product is smudged, half-used, and clearly adored.
So the question isn’t “Should we be using UGC?”It’s how can we make our UGC stand out and actually work for us?
Let’s break it down, ENC-style:
1. Turn Comments into Content: Those fire comments? Screenshot them. Animate them. Slap them on a dreamy background.
Whether it’s a hilarious reply or someone gassing you up, this is relational marketing at its finest.
→ Bonus: It signals to your audience, “Hey, we see you.”
2. Repurpose Your DMs: Someone slides in with a great question? That’s content gold.Turn it into an educational carousel.
A “you asked, we answered” reel. A testimonial-meets-teach moment.
→ Just crop the name and let that DM do the storytelling.
3. Share the ‘Ugly’ BTSNot everything needs to be aesthetically pleasing. (Hot take? Maybe.)But your bloopers, your first drafts, your "we almost gave up" stories.
They matter.This is the kind of content that says, we’re real humans building real things—and that’s exactly what builds community.
At ENC, we don’t just include UGC in our social strategies, we bake it in.Because when your brand starts looking like a shared experience, not just a billboard, people start to care. And caring? That’s conversion.
So next time you’re planning content, don’t just ask “what should we say?”
Ask: “What are they already saying?”
The internet’s already talking.
Let your brand be the one that listens and turns those moments into magic.