Let’s get right to it:
Most “DIY” branding isn’t saving you money.
It’s costing you trust, clarity, and connection—and yep, probably cash too.
We’re living in the age of recycled aesthetics. The same fonts. The same color-blocked carousels. The same trending audios slapped on a seven-second Reel with the caption “vibe.” It’s fast, it’s familiar, and it’s forgettable.
And we get it, when you’re launching something new or trying to keep up, the idea of doing it yourself feels scrappy and smart.
But here’s what we’ve seen time and time again:
You spend hours scrolling for inspo.
You piece together a Canva logo.
You build a site that kind of works.
You post content that kind of fits.
You explain (over and over) what you do because your brand sure isn’t doing it for you.
Six months later? You’re either starting over… or stuck in brand purgatory wondering why nothing’s landing.
It’s positioned. It’s intentional. It’s a vehicle for real differentiation.It says: I know who I am. I know what I’m here to do. I know who I’m here for.
It’s not chasing trends. It’s setting the tone.
At ENC, we don’t do one-size-fits-all. Because the brands we build aren’t for everyone. They’re for the bold. The ones who want to own their lane, not blend into the grid.
So yeah, you could keep copy-pasting your way through launch.Or you could get clear, get confident, and show up with a brand that can actually carry the weight of your vision.
Q: From a production lens, what’s something that sets apart a brand with vision versus one just chasing content?
MARLY: Something that sets apart a brand with a vision is when their care for what they share is greater than how they share it. It allows the brand to come with the passion and knowledge of what they do and feel, where we are able to help bring that to life through really intentional visuals and production. We never capture and share just to do it, there's always thought and intention behind the content!
Q: What part of brand positioning do you think most people overlook when they DIY?
JESS: To me, brand positioning is all about the truth. The deepest why, and people just don't go deep enough. They skip straight to the visuals—the logo, the colors, the social media—without ever getting clear on their role in the market, their beliefs, their edge, or how their audience actually feels them.
Q: What’s one design choice you’ve seen way too much of lately—and what would you replace it with?
CHANNING: One design choice I’ve seen a lot of lately is the pairing of retro typography with equally retro color palettes. While there’s something undeniably beautiful about pulling inspiration from design history—Bauhaus, Art Deco, and beyond—the overuse of this aesthetic can start to feel more like a trend than an intentional brand decision. Great branding should be built to outlast trends. It should feel timeless and true to you, not just the moment.
Q: What’s the difference between design that “fits in” and design that makes people stop scrolling?
LANYA: Design that 'fits in' plays it safe. With the rise of graphic design in recent years, the industry has become incredibly saturated, it’s easy to get lost in the crowd if you’re not pushing boundaries. Design that makes people stop scrolling is unexpected and eye-catching, but still rooted in connecting with the viewer. At the end of the day, we’re creating for people. It’s not just about looking good, it’s about capturing people's attention and making a real connection, not just blending in.
Q: When you’re building a site, what instantly makes you think: “This brand knows itself”?
ELIZABETH: I feel this brand knows itself when everything just ... comes together beautifully. A site is equal parts compelling copy, stunning visuals, and flawless functionality. A functioning site means nothing if the brand can't be there to speak strongly - both with copy and visuals. It's the brands that have it nailed that really make an impact. (And that's why we're here! ;) )