Everkind

Overview

When Megan, the founder of Everkind came to ENC, she wasn’t just launching a brand, she was sparking a reclamation. A redefinition of kindness, power, and what it means to be a woman in motion. But first, she needed the container to hold it all. The name, the message, the visuals, the voice. So that’s where we started. From naming to narrative, we helped bring Everkind to life as more than a collective. It’s a call to expansion. Rooted in radical self-discovery and honest connection, we crafted messaging that doesn't just speak to women, it speaks from them. The ones who are done performing. Done being asked to be either soft or strong. Everkind exists in the and, empathy and edge, care and fire. Visually, Everkind needed a brand that could hold multitudes. The color palette we built moves between grounded terracottas, soft earth tones, and windswept seafoam—a reflection of the brand’s emotional range and elemental strength. The wordmark is architectural but organic—soft edges meeting strong lines. And the brand symbol? A fingerprint-turned-topography of the self. Each ring a ripple, each curve a chapter—a visual metaphor for growth that doesn’t follow a straight line. From naming to brand visuals to in-person experience, every piece was designed to feel like coming home to yourself. We extended the brand into a flexible suite of social assets, digital touchpoints, and event collateral; everything from leave-behinds to recipe books for their events. Now, Everkind isn’t just a brand. It’s a movement wrapped in resonance. And we’re proud to have been there from the very first breath.