Minerva

Overview

Minerva School came to ENC at a pivotal moment: a new campus underway, a waitlist already building, and a need to bring their voice to life beyond word of mouth. With decades of impact behind them and a massive opportunity ahead, they needed more than a message, they needed a brand with gravity. We stepped in to shape a brand voice that matched the heart of their work: elevated, intentional, and backed by both research and soul. From foundational messaging to email marketing to social assets, we helped Minerva speak clearly to the modern family without compromising the depth and vision that sets them apart. Together, we crafted campaigns that educate, engage, and inspire building momentum for a school that’s already setting the new standard in early education. Minerva isn’t just preparing children for the next classroom. They’re preparing them for the world.