Teaspressa

Overview

Teaspressa came to us at a turning point. After a standout appearance on Shark Tank and a grant from the Tory Burch Foundation, founder Allison was ready to take her patented tea-brewed-like-coffee product into a new era—one where it wasn’t just a hero product, but a full-fledged lifestyle brand. ENC partnered with Allison to completely reimagine Teaspressa from the ground up—starting with a bold, refreshed visual identity and rolling that out across every touchpoint. We rebuilt the website, developed brand and seasonal campaigns, created video content, and managed marketing across email, social, and ads. From trade show forms to shoppable merch, custom packaging to retail design, we helped evolve Teespresso into a brand that doesn’t just stand out—it stays top of mind. The result? A brand that’s not only memorable, but unmistakably itself.