Redefining the Familiar
Rachael and Kylie weren’t just launching a studio, they were creating space. Space for more presence with their daughters. Space for deeper connection with clients. Space to design at a slower pace, with intention and intuition leading the way. We began with the name, Something Kindred, a nod to the shared language they build with their clients and the feeling of familiarity that threads through every layered, lived-in design. From there, we shaped a brand identity rooted in warmth, curiosity, and calm. Earth-toned, relaxed, and quietly confident, the brand reflects the way they approach every home: curated, collected, and rich with meaning. This is design that invites you in, rather than impresses from afar. That honors materials, memories, and a pace that prioritizes presence. It’s never just about the space. It’s about how it feels to live in it.
