Somer

Overview

What started as a naming project quickly became a full-bodied transformation—the creation of a lifestyle brand that felt like a deep exhale. Rooted in simplicity, elegance, and ease, Somer offers more than wellness—it offers a way of being. Together, we built The Seasons of Somer—a brand that honors the natural cycles of life and invites women into a slower, more intentional way of living. Through our Ultimate Brand Bundle+, we brought her vision to life: a lifestyle brand that blends clean, holistic living with curated, seasonal guidance. Messaging was grounded in clarity. The visual identity—earth-toned, elevated, and distinctly feminine. Every touchpoint, from campaign to website, invited her audience into a space that felt calm, connected, and beautifully alive. Somer is more than a brand. It’s a way of being—unrushed, unfiltered, and rooted in something deeper.