Savoir

Overview

Savoir came to ENC not just with a brand idea, but with a vision: to elevate fashion’s role in culture, conversation, and the digital space. From day one, we knew this wasn’t going to be another trend-chasing publication. It was style with substance. Luxury with a lens. Together, we built the Savoir brand from the ground up refining her voice, sharpening her visuals, and designing a digital presence that felt more like a flagship than a feed. ENC partnered with Savoir to build a brand that could hold all that vision: a high-style, high-substance identity rooted in luxury, storytelling, and soul. From a refined logo system and versatile brand marks to a warm, editorial palette and bold brand voice, every element was built to elevate the way we experience fashion online. A digital destination where fashion could be felt, not just followed. But as the world shifted, so did Savoir. Instead of scrapping the story and starting over, we helped guide the brand into its second life preserving her editorial roots while evolving the way she showed up. What began as a lens became a living archive. Articles became artifacts. And Savoir stepped off the page and into the closet. This wasn’t a pivot. It was a return to purpose. We repositioned the brand from digital editorial to boutique curation, transforming Savoir into a resale experience unlike anything else. Iconic, one-of-one pieces. Beautifully told. Thoughtfully styled. Offered with reverence, not clearance. ENC ensured every piece of the transition honored what came before. The tone stayed intelligent. The brand stayed elevated. The ethos stayed intact. We updated her messaging, extended her visuals, and built out the digital foundation to support her next chapter, all while protecting the brand equity she worked so hard to build. Savoir still knows style. But now, she lives it. This is the second life of fashion and we’re proud to have helped her rise into it.