Known Goods

Overview

We were already deep in the branding weeds with the dynamic duo Carmen and Sophia of Need to Know when the rug talk started. A product line? Yes. A brand that could grow beyond rugs but still feel rooted in NTK? Absolutely! That’s where we came in. They wanted a name that felt connected to Need to Know, but capable of standing on its own. Familiar, but with fresh legs. Enter: Known Goods. Equal parts color genius and bold risk-taker, Carmen and Sophia dreamed up a line that deserved a brand as intentional as the pieces themselves. We built an identity system that could flex with future products but stay rooted in story, soul, and standout design. From the floor up, Known Goods hits different. Not just rugs. This is the beginning of a damn good thing.