Kaitlyn Wolfe

Overview

Kaitlyn Wolfe didn’t come to us looking to start over—she came to expand. Already the powerhouse behind Iconic by Kaitlyn Wolfe, she was ready to step into something more personal, more visionary, and entirely her own. We helped her cement a brand that’s as grounded as it is boundary-breaking. From brand identity to a strategy-packed web experience, we created a digital ecosystem that houses it all: the product drops, the collabs, the inspiration, the legacy-in-the-making. Her visual identity strikes the perfect balance—rooted, refined, and built to move. This wasn’t a pivot. It was a power move. One that positions Kaitlyn Wolfe not just as an interior designer, but as a creative force redefining what it means to lead in style.