Expansion By Maybe

Overview

When Maybe came to ENC, she wasn’t entirely sure what she was looking for, she just knew she’d find clarity here. With two successful ventures already under her belt and a third on the horizon, she felt pulled in a million directions. Inspired, but a little lost. Full of vision, but craving direction. She was looking for language. A way to bring her passions, platforms, and purpose under one roof. With a podcast, a food truck, a potential coaching practice, and a presence that couldn’t be boxed in, she needed a brand that could hold it all without diluting a single part of her truth. We started with strategy: deep-diving into her story, her values, and the thread that runs through every space she creates. From there, we built the messaging foundation that became her compass defining the heart of Expansion by Maybe with language that’s grounded, real, and unmistakably her. From there, we crafted a visual identity that felt just as soulful: quiet, warm, and expansive. We carried it through a custom website, thoughtful social assets, and a brand shoot that captured Maybe in motion doing what she does best: creating spaces for reflection, connection, and change. This wasn’t about branding another business, it was about honoring the woman behind them all. And giving her the runway to expand.