The Foundry

Overview

ENC’s relationship with The Foundry goes way back—what started as a little clean-up on aisle branding quickly turned into a full-bodied brand evolution. We defined their color palette, logo suite, and type kit, creating a bold but approachable identity that could stretch with them. Then we turned up the heat. We introduced clear, high-impact messaging and rolled out a billboard campaign that spanned the Phoenix valley—putting The Foundry’s fire on full display. Next up? Merch. We curated a capsule collection that channeled vintage 80s/90s athletic energy (think bold fonts, crop tops, and your new favorite hat). Now, we’re gearing up for the next big move: a full website overhaul to bring the experience full circle. Stay tuned...