Sophias

Overview

Sophia’s was always meant to be more than a place to eat. It’s a corner of Thomas Road where rhythm and ritual meet. When the owners came to ENC, they had a vision: a brunch counter that felt like part of the neighborhood fabric, not a weekend-only destination. We took that spark and built a brand that speaks to both the architects upstairs and the walkers passing by. Clean, craveable, and quietly beautiful. We started with the story, crafting a brand narrative and foundational messaging that positioned Sophia’s as an everyday indulgence, fast, but never rushed. From there, we built the visual identity to match: a balance of architectural elegance and approachable warmth, pulling cues from the Beadle Building next door and the menu’s seasonal, thoughtful energy. Every detail was considered down to the uniforms, matchbooks, t-shirts, and illustrations. We worked closely with the owners and the architect to ensure the brand lived seamlessly in the space, from the green marble counter to the fluted walls. The result is a brand that doesn’t just tell you what Sophia’s is, it makes you feel it the second you step inside. Sophia’s isn’t precious. It’s just right. A little surprising. A lot satisfying. And now, thanks to the strategy, story, and design working in harmony, it’s the kind of place you’ll want to come back to tomorrow.