A Ritual in Every Sip
When Melissa Pruett came to ENC with her vision for SOFTEN, it wasn’t just about branding a cacao product—it was about honoring a heart-opening ritual rooted in sacred experience. Born from her journey through Peru’s Sacred Valley, SOFTEN blends ceremonial cacao with beauty-enhancing adaptogens to guide you out of the mind and into the heart. ENC translated that soul-led vision into a brand experience that feels like ceremony. Grounded cacao tones meet vibrant, jewel-like hues. Feminine florals wrap around an anatomical heart. Typography flows in soft lowercase forms, balancing gentle energy with elevated design. From the symbolism to the packaging, every detail was created to feel intentional, nourishing, and alive. SOFTEN isn’t just something you consume. It’s something you feel. A daily practice. A return to self. And we were honored to bring that story to life.
