Makiaj

Overview

After more than a decade of setting the standard in luxury bridal and event makeup, Makiaj was ready for its next chapter. Led by the ever-elegant Pooja and her team, the Scottsdale-based studio wanted a refined and elevated rebrand—one that honored their legacy while stepping fully into the next era of beauty. What We Did: ENC partnered with the Makiaj team to completely reimagine the visual language of the brand. We developed a new logo family, fresh typography system, and an elevated color palette that felt as chic as a signature red lip. From there, we translated that essence into custom brand photography and video content, an intentional website redesign, and a coordinated social media launch to reintroduce the brand to the world.We also supported the team with packaging and collateral for their in-house product line, ensuring every touchpoint felt as polished as the artistry itself.