Iconic by Kaitlyn Wolfe

Overview

With a bold aesthetic, powerhouse team, and growing presence, Iconic by Kaitlyn Wolfe came to ENC ready to evolve. We sharpened what was already working and stretched what needed to grow—refreshing the brand with refined color direction, typekit, a polished visual system, and bold messaging aligned with their unmistakable point of view. From custom shapes and patterns to strategic tone pillars—visionary, expansive, established, and unapologetically female-built—we elevated their foundation while making space for what’s next. The result is a brand that’s confident in its legacy and clear about where it’s headed.