Hair That Speaks Volumes: A Brand Evolution Rooted in Care, Craft, and Community
Branding
Campaign
Marketing Collateral
Print
Retail
Social Media
Web Design
When Tara Hainsworth set out to expand her namesake salon studio, it wasn’t just about adding more chairs—it was about amplifying presence, purpose, and community. What started as an intimate space grew into one of Scottsdale’s most beloved destinations for hair artistry. And with that evolution came the call for a visual identity that could keep up. ENC partnered with Tara during a pivotal growth moment, reimagining the Hainsworth & Co. brand from the ground up. We created a logo family and color system that felt elevated yet welcoming, refined yet warm—just like the salon itself.From there, we redesigned their website to reflect the full experience of the space, supported their social media presence, and developed a suite of print collateral including menus, in-salon signage, and custom retail pieces tailored to their clientele. Every touchpoint was designed to echo the brand’s core belief: that great hair isn’t created in one session—it’s built through real, long-term care.