Worn in, not worn out
Lori’s been building Fischer Goods in the quiet moments between design gigs, denim hunts, and the kind of life lived with both feet in the fabric. Sixteen years in the apparel industry gave her the technical chops, but the soul of the brand was always rooted in the women who came before her, grandmothers threading needles, mothers cutting cloth, the smell of line-dried sheets in the Iowa breeze. She knew it was time to give Fischer Goods the same love and intention she puts into every garment. Enter ENC. We dug into her story, pulling out the threads that people would feel in their bones, not just read on a website. We built a brand identity that wears like your favorite vintage jacket: effortless, storied, and impossible to fake. The palette blends sun-faded nostalgia with hits of bold, modern color, pulling straight from the textures and tones of lived-in denim and slow, intentional making. Hand-drawn logos and a floral brandmark carry Lori’s lineage of makers forward, every stroke a nod to the women and moments that shaped her craft. Now, Fischer Goods doesn’t just look like Lori’s work, it tells the story behind every stitch.
