Need To Know

Overview

Need to Know already had the portfolio. The guts. The instinct. The jaw-dropping spaces that made you stop and say, “who did this?” But their brand wasn’t quite matching that same energy. They had the work. The edge. The personality. But the foundation? That needed some finessing. So we stepped in to bring the same bold clarity to their identity that they bring to every space they touch. We started with messaging that nailed their ethos: polished meets playful, chaos fueled genius, and the fact that no one’s here to settle for ordinary. From there, we cleaned up their branding with a fresh type kit and an unmissable color palette. Think citrus yellow, jade green, fiery red, moody black, and a lilac that doesn’t play by the rules. Together, it created a system just as daring and electric as the interiors they’re known for. Then, we revisited their logo, making it all punch, no fluff—sharp, strong, ready to lead. And then there was the asteriks. It’s a visual exclamation point. A reminder that every NTK space has a little spark, a little swagger, and a whole lot of story. Now, the brand hits different. Since our work together, Need to Know has continued to scale with style and we've kept the collaboration going strong, teaming up across projects, NTK on interiors and ENC on brand. Just how we like it.