A Sonoran Spin on Poolside Cool
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Marketing Collateral
Tucked inside the vibrant Rise Uptown Hotel, Lylo Swim Club was ready to turn the page—from Japanese-Hawaiian fusion to Sonoran-inspired flavors, with a fresh identity to match. They came to ENC for a creative refresh that would capture their new culinary direction and laid-back desert energy. We reimagined their color palette, introduced custom desert-inspired illustrations, and designed a menu that felt as bold and flavorful as the dishes themselves. From signage and step-and-repeats to in-room postcards and summer event collateral, every touchpoint told the story of a brand in motion—cohesive, playful. Lylo’s new look doesn’t just serve poolside vibes. It plates up personality—Sonoran style.
