Building Beauty

Overview

Building Beauty—hosted by Melissa Pruett and Lillian Iacino—is a no-filter show that dives deep into what it really takes to build a beauty empire. When they came to ENC, they had a clear vision: a brand that felt as polished and powerful as their expertise, yet fresh and distinct from their existing businesses. They wanted something modern, sophisticated, and effortlessly cool—with room to grow into digital, social, and product extensions. That's where ENC stepped in. We immersed ourselves in their brands, their audiences, and their personal styles to craft a visual identity that could stand on its own. With a confident, editorial-inspired logo, a dynamic and elevated color palette, and a brand system rooted in strategy, Building Beauty is ready to grow far beyond the podcast space—and take its listeners with it.