Well and Being - Fairmont Scottsdale

Overview

When the iconic Fairmont Scottsdale Princess invited us into their wellness oasis, Well & Being, it was clear this wasn’t just about spa services—it was about redefining the modern luxury wellness experience. Our role? To help usher in a new season of intentional storytelling, visual alignment, and digital presence that reflected the elevated, immersive atmosphere of the space. What We Did: We began by grounding the brand with a more refined visual foundation—evolving the color palette, typography system, and overall tone of the creative assets. From there, we expanded into full-scale social media management, building curated content strategies that mirrored the spa’s ethos of calm, clarity, and curated luxury. Through intentional campaign development and ongoing video production support, we helped the Well & Being brand move beyond static visuals and into living, breathing digital experiences—capturing the nuance of sound baths, the rhythm of bodywork, and the tranquility of desert-inspired rituals.