Olea

Overview

Abby came to ENC with a name, a vision, and a whole lot of heart. Inspired by a favorite Brooklyn café and the enduring symbolism of the olive tree, OLEA was more than a jewelry store—it was a love letter to connection, memory, and growth. Our task was to bring that story to life through a brand identity that felt elevated yet grounded, sophisticated but deeply personal. We created a refined visual system—complete with a custom olive branch pattern, warm coastal palette, and confident typography—that honored the intimacy behind the name while setting the stage for expansion. From thoughtful messaging to campaign art direction, every detail echoed Abby’s dream: to create a space where modern elegance meets soulful intention. The kind of work that lingers long after launch, OLEA remains one of those brands that people remember—not just because it’s beautiful, but because it means something.