EYRA

Overview

When EYRA set out to launch their first product—a revolutionary clip-in fitness band—they came to ENC with a clear goal: build a brand that moves as boldly as it performs. We created a high-impact identity rooted in innovation, power, and purpose. From strategic messaging to a future-ready product naming system, we laid the foundation for more than just a product line—we built a movement. With a sleek logo system, a bold-meets-grounded color palette, and a naming framework that mirrors the fitness journey, EYRA became a brand with presence and momentum. We wrapped it all in a campaign that captured the energy of modern movement—real, raw, and aspirational as hell. This wasn’t just about looking good. It was about leading forward.