Desert MVMT wasn’t just a brand—it was a vision. When Sara and Alex first sat down with Ellyse over a sun-soaked coffee chat, the idea was still forming. But what started as a seed quickly grew into one of the most beloved, movement-driven communities in the desert. Blending sculpting intensity with grounded, intentional flow, Desert MVMT needed a brand that could match its duality: strong and soft, fierce and fluid. Together, we helped bring it to life—every layer, every detail, every season. What We Did:
From naming the brand to building out its full visual world, ENC helped define the Desert MVMT essence. We crafted a dynamic logo family, a seasonal color strategy, and an identity system that could flex across platforms. We shot still and motion campaigns that captured the sweat, soul, and scenery of the experience. And we supported ongoing social, merch, print design, and in-studio activations to keep the community connected and inspired. Desert MVMT isn’t just a workout—it’s a way of being. And this brand shows up like it.
