Action Wine

Overview

This wasn’t your typical rebrand—it was a middle finger to the wine world’s tired tropes. After 15 years in the game, Action Wine came to ENC ready to scrap the snooty undertones and build something real. Something with grit. Something with guts. We delivered a bold new identity that threw out the rustic clichés and leaned into raw energy, movement, and edge. From a dynamic logo family to a color palette that hits like a glass of something strong, every detail was designed to feel alive. And yes, that includes the now-iconic Gila monster brand mark—a twisted idea that started as a joke in our first meeting and ended up becoming the perfect symbol of their chaos-meets-craft ethos. It’s weird. It works. It’s Action. Because when your whole brand is built on effort over ego, your look better show up swinging. This one does.