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what your biz looks and feels like. Branding is logos, color, typography, use- EVERYTHING visual identity.
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how to use your biz’s visuals in a way that turns to profitable results.
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the voice and text in your social captions, website paragraphs, and more.
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overall management to make sure all visuals match the brand and are cohesive throughout all collateral/platforns.
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importing of products to Shopify and designing the layout to yield more purchases.
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design for newsletters, product launches, anything you wanna share with you customers.
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any graphic visuals - we got you.
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the concept, design, print, of anything that reps your brand (tees, totes, stickers, etc).
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conception, design, print for boxes, bags, tissue paper - anything and everything to have a total unboxing experience.
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making your brand POP with photography that matches. Includes booking of studio space, mood boarding, styling, and matchmaking a photographer if requested.
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design and print for any paper goods (menus, signage, window vinyls, etc).
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creating graphics for social media posts to evolve your grid. scheduling, caption writing, planning out the look of your Instagram feed beforehand.
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making your brand POP with videography that matches. Includes booking of studio space, mood boarding, styling, and matchmaking a videographer if requested.
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ensuring the fits match the vibe for any shoot.
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designing websites with strategy in mind.
our services
ONE TIME THING
you’re in need of a specific project. you have a start and an end in mind. perhaps you need some next level creative direction and wardrobe styling for an upcoming campaign. maybe you're in the market for some print collateral fresh off the press.
as much as we love a long term relationship - we are all in for the one time goods.
DELIVERABLES may INCLUDE:
rebrand
print collateral
merch design
RETAINER
you’ve got the concept, the marketing budget, and the open mind to make it all come to life. this, dear friends, is our absolute favorite kind of project to tap into. the blank slate-ers who come to us with a dream, an idea and the eagerness to push it to the finish line (and beyond!)
we build the infrastructure to support the dreams. from brand tone and customer profile, to logo design and color theory, and then showcase into all facets of marketing. this relationship, is for the client that needs the whole shebang.
DELIVERABLES may INCLUDE:
social media management
email campaigns
creative direction for photo/video shoots
one of our most popular deliverables
the enc mac daddy
brand guide
brand guidelines. brand identity. brand style guide. brand bible. the mac daddy brand guide.
However you choose to wrap it in a bow - brand guides govern the composition, design, and general look-and-feel of a company's essence.
Brand guidelines dictate the content of a logo, blog, website, advertisement, and similar marketing collateral. When it comes to building a memorable brand, it's all about consistency. Like when you're shopping for your favorite jeans or coffee at the store - you want to be able to spot them from a mile away.
The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and most importantly - trust.
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In a nutshell, your logos are a symbol that instantly identify your brand. By using colors, shapes, typography and taglines, a good logo will holistically embody a brand and evoke a lasting emotion. No matter which type of logo your brand uses, it should help convey your brand identity.
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Knowing your target audience is imperative. Understanding them leads to success and endless brand growth.
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The mood or emotion you convey in messages to your audience through specific word choice and writing style.
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The brand colors you choose will shape your visual identity at every touch point. Keep in mind that this color palette plays a major role in perception and how prospective customers may feel about your brand. Understanding the importance of color psychology and the feelings associated with specific shades will inform your creative process.
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This is a crucial visual element of your brand guide that arranges your brand’s written copy in a legible way. It also aligns your messaging with your brand personality. Creating a unique expression during the first moment that you capture the eye allows for an essential level of communication. This is extremely powerful and can be a huge asset for your brand to stand out.
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Social media design refers to the planning, development, and creation of visual content on social media platforms. Investing in design helps brands build recognition and create content that resonates with their target audience.
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The elements you want to keep consistent throughout your brand imagery to ensure recognition and enticing client engagement.
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Seasonal marketing is any promotion, sale, product, or merchandise that your buisness may create for certain times of the year. These marketing campaigns leverage high traffic that certain times of year create. Think - seasons, holidays, trending life moments.
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These marks should be a simplified image that is still representative of your brand aesthetic. It’s an extension of the logo to be used when primary or secondary aren’t appropriate or simply won’t fit. It might be a hand-drawn element used throughout your branded materials, an illustration, or your brand’s initials.
what’s included:
"we would choose to work with ENC a thousand times over”
When starting a new business, there are so many different tasks to tackle (IYKYK). It has been such a comfort to trust that our branding was in the best hands while we worried about LOIs, LLCs, and P&Ls. If given the opportunity, we would choose to work with ENC a thousand times over - and we plan to. ENC is worth every penny!
— sara, founder. desert mvmt
peep our portfolio
FAQs
do I have to pay all the funds upfront?
Indeed sweet friend. We require project payment once we lock and load our working relationship. Why? Because that is precisely when we begin the brain power.
how long does it typically take to create one of your brand guides?
Our main philosophy when it comes to time and design is this: we’re not amazon prime. Quality design embodies thoughtful curation and intention with each and every client. With all that being said, we slot our brand guide timelines for 4-12 weeks. This is dependent on a few key elements - first, brand guide level (just the logo, full shebang, etc.), client responsiveness, requested design tweaks and current work load.
do you offer ‘a la carte’ services?
We do, specifically with our signature ‘enc brand guide’. We have however, currently moved away from onboarding large scale ‘a la carte’ projects for the long term. Why? Because we’ve found over the years, that being able to touch upon EVERY SINGLE ASPECT of the brand helps with cohesion, brand identity and overall functionality. (call us greedy – we like to do it all for our main peeps)
how much does your creative and design work cost?
We custom quote all of our packages and pricing dependent on the scope, hours and design brain needed to create the most epic goods for your brand. We do offer set retainer packages starting at $4500m. If you are interested in learning more about these, please fill out one of our new client applications.