mac daddy brand guide

In a nutshell, your logos are a symbol that instantly identify your brand. By using colors, shapes, typography and taglines, a good logo will holistically embody a brand and evoke a lasting emotion. No matter which type of logo your brand uses, it should help convey your brand identity.

Knowing your target audience is imperative. Understanding them leads to success and endless brand growth.

The mood or emotion you convey in messages to your audience through specific word choice and writing style.

The brand colors you choose will shape your visual identity at every touch point. Keep in mind that this color palette plays a major role in perception and how prospective customers may feel about your brand. Understanding the importance of color psychology and the feelings associated with specific shades will inform your creative process.

This is a crucial visual element of your brand guide that arranges your brand’s written copy in a legible way. It also aligns your messaging with your brand personality. Creating a unique expression during the first moment that you capture the eye allows for an essential level of communication. This is extremely powerful and can be a huge asset for your brand to stand out.

Social media design refers to the planning, development, and creation of visual content on social media platforms. Investing in design helps brands build recognition and create content that resonates with their target audience.

The elements you want to keep consistent throughout your brand imagery to ensure recognition and enticing client engagement.

Seasonal marketing is any promotion, sale, product, or merchandise that your buisness may create for certain times of the year. These marketing campaigns leverage high traffic that certain times of year create. Think - seasons, holidays, trending life moments.

These marks should be a simplified image that is still representative of your brand aesthetic. It’s an extension of the logo to be used when primary or secondary aren’t appropriate or simply won’t fit. It might be a hand-drawn element used throughout your branded materials, an illustration, or your brand’s initials.